In Journey to the Center of Artomatic filmmaker Jay D. Krasnow traces the origin of a month-long arts festival that has unleashed the creative abilities of people who might otherwise have kept those talents locked away. This art is shown alongside the work of established artists who have always astounded us with the beauty and power of their creations. The filmmaker, himself an alumnus of the arts festival, examines this innovative event from its modest roots in an abandoned laundromat to its mushrooming into an arts institution with international ties that has touched the lives of ten of thousands of participants and visitors alike. Through interviews with planners of the event and artists who have made their name through it, Journey to the Center of Artomatic examines the question: "Is there an artist hiding inside of you?"